Content Marketing Plan
What to say, to whom, on which channels and how often, including a 90-180 day calendar you can execute.
- Price
- from €1,000
- Final quote depends on the number of audiences and channels.
- Timescale
- 3 to 4 weeks
- Prerequisite
- A brand playbook. Without one, positioning work is added to the scope.
What it is
The work
This service builds a strategic content marketing plan covering written content and visual assets. It defines what to say, to whom, on which channels, and how often.
If there is no brand playbook yet, the work can still be done. The positioning and tone of voice are built as part of this service instead, which adds to both the time it takes and the price.
Scope and process
- 1 A pre-call intake form: goals, any content budget, internal resource for writing or video, existing Google Analytics or Search Console reports, and your approval process.
- 2 A 45 minute kick-off call covering current activity, what has worked, what has not, and which channels are in play.
- 3 One to two rounds of revision.
- 4 A 60 minute delivery call to review the plan and make amendments.
What you receive
- Strategy overview.
- A messaging framework by audience.
- Recommended channels and a strategy brief.
- A 90-180 day production and activation calendar.
- A content brief template.
Options
Quoted on top of the base price.
- Monthly performance reporting
- Quarterly plan update
- Content production, covered by In-Market Growth
The outcome
A clear answer to how and where to build content for visibility and demand generation.
What usually comes next
In-Market Growth
The ongoing execution: blogs, social posts and templates produced every month against the plan, with a standing review that refines and optimises the work.
Interested in content marketing plan?
A short call to work out whether it is the right starting point for where your business is now.