Brand Playbook
Your brand strategy, identity system and usage rules, documented in one place your whole team lives by.
- Price
- from €2,500
- Includes Brand Discovery. Final quote depends on scope and options.
- Timescale
- 3 to 4 weeks
- Prerequisite
- A client and brand discovery document.
What it is
The work
The playbook defines and documents your brand strategy, identity and guidelines. The strategy is the rationale behind the creative work: it informs every visual decision your company makes, so that each interaction reinforces the same brand rather than starting a new one.
This is the document that stops your website, your deck and your LinkedIn from looking like three different businesses.
Digital marketing without brand is just noise.
Scope and process
- 1 Inputs: your client and brand discovery document provides the inputs we need to work on your playbook.
- 2 First draft: strategy and brand voice.
- 3 Revision one: amendments, plus guidelines, imagery direction and brand elements.
- 4 Revision two: the full playbook in draft for review.
- 5 Final delivery as a PDF, with a handover and Q&A call.
What you receive
- A final PDF report of 30 or more pages.
- Brand strategy foundation: mission, values, positioning, target audience and competitive landscape.
- Brand identity system: colour, typography, logo, imagery, photography style and tone of voice.
- Usage guidelines, layout and composition rules.
Options
Quoted on top of the base price.
- Canva brand kit
- Logo design
- Brand naming
- Extra revisions
- Translations
The outcome
Communications design that is consistent and memorable, and that every marketing activity can line up behind.
What usually comes next
Brand Asset Kit
A set of brand-ready asset files, stored in a library for cross-team use.
Interested in brand playbook?
A short call to work out whether it is the right starting point for where your business is now.