Founder and Chief Marketing Officer
Jacqueline Thorley
Thirty years in B2B technology sales and marketing, spanning marketing, sales and channel management. Papillon Marketing brings that experience to businesses that are new to building marketing and brand strategies.
strategy and execution
Background
Jacqueline is a seasoned B2B technology sales and marketing leader with more than three decades across marketing, sales and channel management. She is recognised for delivering outcomes in uncertain, fast-moving environments, which is most of what running marketing for a young company involves.
Her interest is in digital marketing and in bringing a different perspective to businesses trying to grow. She particularly likes the creative end of it: taking a company at the start of its journey and turning that into a clear path forward that engages and connects with the people it needs to reach.
A designer will give you beautiful assets. A strategist will give you a report. Papillon Marketing connects the two.
Qualifications
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Certified Digital Marketing Professional
Digital Marketing Institute
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Postgraduate Diploma, Marketing Management
The Chartered Institute of Marketing
Where and how
- Clients
- English-speaking businesses across European time zones.
- Delivery
- Remote workshops run over video conferencing.
Why Papillon exists
Purpose, vision, mission
Purpose
To help businesses be proud of their brand, be seen, remembered and chosen.
Vision
A world where your business can compete on the strength of your purpose and brand, not just the size of your budgets.
Mission
Helping small and young businesses and startups overcome being overlooked. We do this by building a strong, impactful identity that clients can be proud of and can use in focused, strategic digital marketing, run as an always-on practice.
Why a butterfly
Papillon is French for butterfly, a nod to where the business is based.
Without change there would be no butterflies.
Start with a conversation
Contact us to work out what a marketing strategy and brand discovery would mean for your business.